Christian Siriano’s working it

Who’s the fiercest of them all?

Christian Siriano is taking advantage of the momentum after his win as 2008 Season 4 Project Runway’s top designer, landing endorsements and signing joint ventures while his ticket is hot. You gotta give it up to PR’s Golden Child, he is working his fingers to the bone to remain in the public eye. I will say this… his product lines are meant for the average person’s income, a fact I greatly appreciate.

 First, there’s his makeup line, “Christian Siriano for Victoria’s Secret.” Yup, makeup. But makeup walks the runway, so high five on getting Heidi Klum to put in a good word. It’s all about who you know, right? Due out in August, the line will feature five shades of eye shadow ($14 each); three lip gloss shades ($14 each); black eyeliner ($12); a bronzer-highlighter trio ($24); a face brush ($32); and a ruffled cosmetics bag ($16).

  And then there’s that Tori Spelling thing… watchers of Tori & Dean’s reality TV show recently saw Tori and Christian gushing over their love for each other while working the red carpet. Christian said he wants to use Tori’s HSN jewelry for his runway show (or is it “shows,” as in plural?)  I say they’re made for each other, it takes a media hound to know a media hound. Grab that celebrity train! No official word yet on when these two might complete their fashion hookup.

 Siriano’s year began with a scrumptious deal with Payless Shoes, inked in December ’08 and hitting stores in August ’09. Siriano said his love of Egyptology inspired him while designing the line, which has a recession-friendly price point of $25-$45. As of today, there’s no match for “Siriano” on Payless’ website, but check back often. It can be hard to find designers’ lines at Payless’ retail locations, so online shopping may be the ticket (I know, you can’t try them on first… suck it up, darlings.)

Published in: on July 26, 2009 at 6:18 pm  Comments (4)  
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