Who is Jimmy Choo?

 Jimmy Choo’s journey from Malaysian shoe maker to founder of a multi-million dollar accessories company is inspiring, no doubt about it.

 In 1961, Choo was born into a family of shoemakers, and describes his ethnicity as part Malaysian, Chinese and Hakka. By 1986, Choo had graduated from Cordwainers Technical College in London, and set up his own workshop in an old hospital building in East London.

 After an impressive, 8-page layout featuring Choo’s shoes in Vogue magazine, his sales grew exponentially until his marketability sky-rocketed when Diana, Princess of Wales began wearing his shoes from 1990 onwards (as pictured).

 In 1996, he co-founded Jimmy Choo Ltd. with British Vogue accessories editor Tamara Mellon, but five years later Choo sold her his 50% stake in the company for £10 million. More recently he has focused his efforts on the exclusive Jimmy Choo Couture line produced under license from Jimmy Choo Ltd.

 The Jimmy Choo London line, also known as Jimmy Choo Ready-To-Wear or, simply, Jimmy Choo, has flourished under the executive guidance of Tamara Mellon, who expanded the ready-to-wear line to include accessories such as handbags to delight fashionistas around the globe.

Published in: on October 26, 2009 at 7:50 am  Leave a Comment  
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