House of Chloe

In 1952, Jacque Lenoir and Gaby Aghion opened the house of Chloe with a vision of deluxe, ready-to-wear designs that would epitomize modern femininity. Five years after the introduction of Dior’s “New Look,” the timing was ideal for a new vision in women’s fashion, and while feminine designs have always been the company’s bon mot, the designers for the house have changed the expression of their company’s vision extensively over the past five decades.

Perhaps their most notable designer, Karl Lagerfeld, took Chloe in new directions and popularized the line tremendously during his tenure. In the early 70’s, having become the chief designer, Lagerfeld’s “hippie couture” vision of slip dresses, flowy blouses and long skirts brought customers flocking. Lagerfeld left in 1983, but returned in 1992, and his resurgence of hippie couture fit perfectly with the decade’s resurgence in 60’s nostalgia. Using prints that harkened to the bygone era, Lagerfeld’s vision introduced Chloe to a new generation of fashionistas.

Upon Lagerfeld’s departure in 1997, Stella McCartney took the position of lead designer. Her distinctly romantic touches such as using antique lace and glass buttons, while still maintaining the sharper lines and modern tailoring consumers craved, brought Chloe back to the hearts (and into the closets) of many.

Chloe’s vision was taken into an entirely new evolution of design with the appointment of Paulo Melim Andersson as creative designer in 2006. Andersson describes the new Chloe girl as “angry, but funny-angry.” Whether his vision of Chloe will continue to impress consumers remains to be seen.

Published in: on January 13, 2010 at 7:06 am  Leave a Comment  
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