Love thy Spanx

Chances are you’ve already heard of Spanx, because anything Oprah touches turns to gold. A mere mention by the Queen of Daytime, and legions of women flocked to get their hands on these wonder tights. Although it was company founder, Sara Blakely, whom we should thank, because her vision of slimming underwear included the prerequisite “comfortable” as well.

A decade later and Spanx sales are still going strong. Why? Because unlike the rubberized girdles of times past, today it’s all about the miracle of spandex. The breathable fabric provides stronger support than your typical control top pantyhose, they don’t get wet and sweaty, and the hose hold you up without squeezing your jiggly parts into places they weren’t meant to be. (Fat knees are not, and never will be, on-trend). 

I was a bit surprised by how the brand has expanded, each product another variation on the theme of slimming and supporting. Sheer, semi-opaque and thick opaque styles are available, with matte or shiny finish, and even boxer brief styles as well as traditional briefs.

Want control all the way up? No problem. Need something in black , or blue,  or even English rose? Got it! Sheer toe. Yup, even got reinforced toe as well as footless too.

But it’s their body shapers that have improved the most, starting with their Higher Power line, which offers wearers a stronger control than Spanx’s traditional Power Panties. A slimmer booty and no panty lines? Win-win!!

Spanx also carries camisoles and slips (both with or without straps), but for the ultimate, check out the Slim Cognito, the seamless version of the Higher Power. The mid-thigh bodysuit is definitely nothing like great grandma’s girdles.

And, they even have a maternity line, which I wish I had known about when I was pregnant, because the belly bands that I kept trying weren’t giving me the best underbelly support.

Love thy Spanx! And have seconds on dessert, because life is too short to worry about your underwear, eh?

Published in: on March 26, 2010 at 10:14 am  Leave a Comment  

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