Jean Paul Gaultier for Target

I am so excited for March 7th to get here. That’s the release date for Jean Paul Gaultier’s collection to hit Target… yes, you heard me correctly, Target.

How does the lead designer of Hermes, THE luxury brand, end up on the racks of a discount store? He’s certainly not alone, Gaultier is just the latest in a series of designers reaching out to discount stores for design collaborations. Target has had Isaac Mizrahi, Alexander McQueen, and Dana Buchman already. Jimmy Choo released their shoe and bag collection with H&M last Fall. 

Some say reaching to a lower income price point is just a sign of current economic times, others say it leads to the inevitable and unfortunate professional demise of the designer himself. Has the Great Recession killed luxury?

To me, I see the fashion industry struggling to remain relevant when mortgages are tanking and unemployment teeters near double digits. Which is ironic, given that fashion is becoming a larger focus in pop culture (hence the shows I talk about here… Project Runway, Rachel Zoe Project, What Not to Wear, Kell on Earth). Is fashion just fantasy meant for escapism? Or is it relevant to the Common (Wo)Man?

And, exactly what vision of American discount fashion will the distinctly French-ified JPG have? From the website, “My collection with Target pays homage to the wide range of personalities that make up the diverse styles of American women,” said Jean Paul Gaultier.  “From ingénue to rock ‘n roll, this collection celebrates women of all ages and a host of distinctive, iconic American styles.”

… Can’t say I’m fond of the “I forgot my pants” look above, but the yellow halter dress below is adorable! I wouldn’t chose to pair it with the tattoo sleeves (or the tattoo leggings) though.

Prices are said to range from $17.99 to $199.99 and it’s a short run, only until April 11th, so don’t dawdle. I plan to learn from my Payless-Christian Siriano experience, and will order anything tasty directly from the website online. It’s hard to say what the local stores will actually receive.

Published in: on February 25, 2010 at 7:26 am  Leave a Comment  
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